Summit Agenda
8:00 AM — CHECK IN & NETWORKING BREAKFAST
9:30 AM — Exploring the Future of eCommerce
Moderator:
Paolo Vidali, CEO, Hidden Gears
Panelists:
Artie Sharpe, Vice President, Global Digital & eCommerce, Hearts On Fire
Aviv Frenkel, Co-Founder & CEO, Moonshot AI
Heather Deschenes, Vice President Marketing, North America, VistaPrint
Richard Almeida, Vice President eCommerce, PUMA Group
10:30 AM — How to win the e-Commerce Battle for New Customers by wolfgang digital
SPEAKERS:
Beth Quigley, Head of Growth, Wolfgang Digital
Brendan Almack, Managing Director, Wolfgang Digital
10:45 AM — MORNING NETWORKING BREAK
11:15 AM — Technology Driven Supply Chain: Improving Your Operational Efficiency
Moderator:
Josh Blankenship, Director of Business Development, OuterBox
Panelists:
Ajith Vasudevan, Head of Global Fulfillment & Planning and Analytics, Wayfair
Brett Bone, Vice President of Strategic Planning, Simple Modern
Debrup Jana, Regional Digital Commerce Supply Chain Manager, Mars
Francie Gremillion, Associate Director of Replenishment, ButcherBox
Susan Armstrong, VP of Global Operations, i-Health, a Division of DSM-Firmenich
12:15 PM — Driving Faster Ecom Growth (Starting Next Week!) by OUTERBOX
Get ready to unlock key strategies that will propel your ecommerce business to new heights. Led by Josh Blankenship, the Director of Business Development of OuterBox, this session offers deep insights into leveraging data effectively, optimizing your website experience, and boosting conversion rates. You'll also discover practical SEO techniques that can quickly drive meaningful results. Whether you're an experienced marketer or just starting out, this session is packed with actionable tips and real-world examples to help you elevate your digital store and accelerate growth.
SPEAKER: Josh Blankenship, Director of Business Development, OuterBox
12:30 PM — NETWORKING LUNCH
1:15 PM —How Relationship-Driven E-Commerce Generated 2819% ROI BY Maestra
Join Kyle Cannon, Marketing Manager at Furniture Fair (TOP-100 furniture companies in the country), for a presentation to learn more about how they overcame challenges in growing revenue from their existing customer base. Struggling with weak email performance, low traffic from email campaigns, and website personalization gaps, they implemented Maestra's all-in-one solution—personalized email, SMS, and push notification flows, and a custom product feed for real-time updates in Facebook ads. This led to remarkable improvements, including a 60% increase in sales from Facebook ads and a 2819% ROI from direct communications.
SPEAKER: Kyle Cannon, Marketing Manager, Furniture Fair
1:35 PM —Evolving from DTC to Diversification
One brand's journey from Meta and Shopify to a broad, effective advertising and sales channel strategy.
SPEAKER: Aman Advani, Co-Founder & CEO, Ministry of Supply
1:55 PM — AFTERNOON NETWORKING BREAK
2:15 PM — AFTERNOON ROUNDTABLES
Roundtable sessions will be held in the ballroom. During the “afternoon networking break”, we will ask everyone to join us in the networking hall so our team can arrange the tables in a way that optimizes conversation. We will have a moderator present to lead the discussion and ask some guiding questions to kick off the conversation, but please feel encouraged to share your thoughts throughout the session. You will have an opportunity to attend both sessions if you choose.
Topic 1: From Keywords to Prompts: How AI is Transforming SEO & Search Marketing
Hosted by Clarity Digital
With tools like Google’s SGE, GPT-powered search, Perplexity AI, and Microsoft Copilot, search is becoming more contextual and dynamic. To stay competitive, businesses must rethink not only their strategies but also their KPIs—moving beyond traditional rankings and clicks to focus on engagement, AI-driven visibility, and multi-touch attribution.
Topic 2: AI Search and eCommerce: Succeeding in Google's Black Box
Hosted by Market Brew
As AI rapidly transforms the search landscape, eCommerce brands are struggling to keep pace with opaque algorithm updates, shifting ranking factors, and the rise of generative search. This roundtable dives into the evolving role of AI in Google’s ecosystem and reveals how brands can succeed—even when the rules aren’t clear.
2:55 PM —Decoding Advanced Attribution with M^2
Marketers know that last-click attribution and platform metrics can be misleading, yet causal attribution methods like MMM and incrementality testing remain a mystery for many. In this session, Madan Bharadwaj, a leading attribution expert, will break down advanced attribution techniques—incrementality testing, marketing mix modeling, and triangulation—to move beyond outdated models. A real-world brand lift case study will showcase how brands connect media to consumer actions and business outcomes. Learn how unbiased, methodology-agnostic attribution frameworks drive discovery, engagement, and measurable growth in today’s digital marketplace.
SPEAKER: Madan Bharadwaj, Founder & CEO, M^2
3:10 PM — Omnichannel & Digital Marketing Strategies for Brand Amplification
Moderator:
Meghan Houston, Vice President of Digital Marketing Strategy, Agital
Panelists:
Allison Landry, Director of Digital Commerce, Tatte Bakery & Cafe
Heidi Gilbertson, Senior Director of Marketing, Solo Stove
Lindsay Crasnick, Director of Digital Experience + Product, bartaco
Marissa Marano, Director of Brand Marketing, [solidcore]
Ryan Fritschy, Senior Director of Product & Brand Strategy, Franklin Sports
4:10 PM — Join us in the exhibit hall for open bar & networking!