Summit Agenda

8:00 AM — CHECK IN & MORNING RECEPTION


9:30 AM — EXPLORING THE FUTURE OF ECOMMERCE

Step into the future of eCommerce with leading industry experts. Explore the latest trends shaping eCommerce and the digital marketplace. From innovative marketing strategies, cutting edge technologies, to practical application for AI - join experts in eCommerce as they give actionable strategies to elevate your eCommerce game.

MODERATOR:

  • Kent Lewis, Chief Evangelist, Forix

PANELISTS:

  • Anthony Potgieter, Senior Director, DTC eCommerce, Stanley 1913

  • Ashley Becker, Vice President, Global eCommerce Capabilities, Kraft Heinz

  • Blane Bremer, Head of Partnerships and Business Development, Base

  • Jaime Sorgente, Enterprise GTM, Vercel


10:30 AM — DRIVING FASTER ECOM GROWTH (STARTING NEXT WEEK!)

Get ready to unlock key strategies that will propel your ecommerce business to new heights. Led by Josh Blankenship, the Director of Business Development at OuterBox, this session offers deep insights into leveraging data effectively, optimizing your website experience, and boosting conversion rates. You'll also discover practical SEO techniques that can quickly drive meaningful results. Whether you're an experienced marketer or just starting out, this session is packed with actionable tips and real-world examples to help you elevate your digital store and accelerate growth.

SPEAKER:

  • Josh Blankenship, Director of Business Development, OuterBox

10:45 AM MORNING NETWORKING BREAK

11:15 AM - USING AI + PSYCHOLOGY TO BUILD SMARTER E-COMMERCE MARKETING

In this presentation, we’ll share how some big ideas from Nobel Prize-winning authors can help us understand what really works in online marketing. We’ll explore how methods such as Shapley value and behavioral nudges can lead to higher conversion rates, stronger engagement, and improved business performance. Also, we’ll demonstrate how AI agents can make your life easier by automating creative tasks like writing ads, designing creatives, and setting up stores. It’s about combining smart science with smart tech to get the best results.

SPEAKER:

  • Josip Begić, CEO, Lebesgue

11:30 PM — CREATING A SUSTAINABLE SUPPLY CHAIN: ENHANCING OPERATIONAL EFFICIENCY WITH ECO-FRIENDLY PRACTICES

Join industry leaders as they share how they are implementing sustainable practices across inventory management, packaging, demand forecasting, and last-mile delivery. Learn how brands are leveraging technology and automation to not only improve operational efficiency but also reduce environmental impact. Learn from supply chain & operations leaders as they share actionable insights on building a greener, more responsible supply chain.

MODERATOR:

  • Josh Blankenship, Director of Business Development, OuterBox

PANELISTS:

  • Corey Peet, Vice President of Sustainability, Aqua Star

  • Dan Robertson, VP of Sales, GIERD

  • Jeremy Sievert, Vice President of Operations, Crowd Co

  • Krutartha Jathar, Head, Global Fulfillment Incident Prevention, Wayfair

  • Matthew Berk, CEO, Bean Box

  • Tessa Blumenthal, Senior Director of Operations, Global Overview

12:30 PM — HOW LANE BOOTS INCREASED REVENUE BY $37K IN 30 DAYS WITH INSTANT

98% of website visitors leave without buying—how do you bring them back? With rising ad costs and cookie-based tracking becoming unreliable, retention is the key to sustainable growth. In this session, Jaime Egan, Head of Sales at Instant, and Chesley Roberts, the CMO of Lane Boots, will share how Lane Boots tackled this challenge, turning missed shoppers into loyal customers. Learn the retention strategies that drove a $37K revenue increase in just 30 days and how brands can maximize their re-engagement efforts to boost conversions and lifetime value.

SPEAKERS:

  • Jaime Egan, Head of Sales, Instant

  • Chesley Roberts, CMO, Lane Boots

12:45 PM — NETWORKING LUNCH

Join us in the exhibit hall for networking, meetings, and grab & go lunch service.


1:30 PM — PRESENTATION BY MAESTRA

1:50 PM — EVOLVING LEADERSHIP AND RESULTS FOR THE ERA OF AI

Get ready!! This session explores how to lead effectively in the era of AI, balancing business results, talent development, and personal well-being. Karuana Gatimu, Director of Customer Advocacy for AI and Collaboration at Microsoft will share her framework for building high-impact teams, sustaining morale, and maintaining balance while driving innovation in a fast-changing tech landscape.

SPEAKER:

  • Karuana Gatimu, Director, Customer Advocacy - AI & Collaboration, Microsoft

2:05 PM — AFTERNOON NETWORKING BREAK

2:25 PM — AFTERNOON ROUNDTABLES

Topic 1: Uncovering Hidden Value in Returns: Strategies -
Moderated by Ashleigh McDonald, Director of Business Development at ReturnPro, this session will explore where organizations are losing margin, what resale channels are being underleveraged, and how poor post-return execution could be harming brand trust. We’ll also discuss practical ways to reduce returns upstream, increase recovery through refurbishment or recommerce, and tighten RTV enforcement for maximum vendor accountability.

Expect a candid and open discussion about rethinking returns as not just a challenge, but a strategic growth lever.

Led by ReturnPro

Topic 2: Diversifying Your Channel Mix -
With performance on traditional platforms like Meta and Google becoming less predictable, brands are actively exploring emerging channels like TikTok Shop, YouTube, CTV, and affiliate. Discuss where you are seeing traction, what’s worth the investment, and the roadblocks you’re navigating as you expand your reach.

3:05 PM — THE POWER OF AUTHENTICITY & COMMUNITY IN ECOMMERCE MARKETING

Merriam-Webster’s 2023 Word of the Year was “authentic.” We have since seen a shift in consumer expectations for brands to be more authentic and create vibrant online communities that transcend transactional relationships. Join eCommerce marketers as they discuss the significance of authenticity and community when creating meaningful connections with their consumers. Whether through personalization, genuine storytelling, or interactive experiences - learn how to cultivate a sense of belonging that resonates with your audience and drives long-term brand loyalty.

MODERATOR:

  • Jacob Eckeberger, Sr Manager, MarCom - Business Development, Global Overview

PANELISTS:

  • Allison Hoover, Managing Director of Marketing, Seattle Seahawks

  • Kristin Flor Perret, Head of Brand Marketing and Brand Strategy, Sur La Table

  • Leslie LaRue, Director of Product Management, ThriftBook

  • Ryan Ngo, Vice President, North America Marketing & eCommerce, Brooks Running

  • Zach Solomon, Director of eCommerce & Owned Marketing, Bedrock Manufacturing (Filson & Shinola)

4:05 PM — JOIN US IN THE EXHIBIT HALL FOR OPEN BAR + NETWORKING