James Hammersley, CEO and Co-founder of Good Growth. James Hammersley is a co-author of one of the UK’s top selling e-commerce books, ‘Optimising Digital Strategy’. Having studied at the University of Cambridge, James has developed a wealth of experience working in retail, fashion and digital strategy. Since co-founding Good Growth in 2011, he has been involved in digital transformation for the world’s leading brands in retail, media and FMCG, including SuperDry PLC and boohoo PLC, The Economist and News Corp, Kraft Heinz and Diageo PLC.