Krista Arnold is the VP of Marketing at The New Primal.

Results driven business professional with over 16 years of experience across Retail, CPG, and Healthcare at Fortune 500 companies. Proven track record of increasing revenue, profits, and brand awareness. Adept at executing data-driven omni-channel campaigns grounded in consumer insights and real-time measurement.

Leads with a strong bias for action and removing roadblocks. Unique ability to influence partners through building strong relationships and leveraging data-driven storytelling. Focuses on team development and creates high-performing teams by effectively leveraging individuals' key strengths.