Mallory has been working in tech for over 7 years and moved into the eCommerce space in 2021. As an Account Manager at Meta for large eCom brands, she had first-hand experience with the Marketers' day-to-day and all variables that impact a brand's marketing. She moved over to Northbeam after seeing the positive impact on a few of her clients while working at Meta and has since grown with the team. As a leader in the attribution marketing space, she brings hands-on experience and continues to help small businesses all the way to global enterprise brands choose the best tools to support their continued growth.