Pete Sena is the Founder and Chief Creative Officer of DS. Pete is a creative entrepreneur and forward-obsessed business builder who works with founders and brand leaders to design results-driving strategies that unlock new possibilities and growth for brands. For 20+ years, he has built and led cross-functional teams that have delivered innovative, bottom-line boosting activations and multi-channel programs, ranging in scale from venture-backed startups to Fortune 500 organizations. Pete leads a team of tight-knit practitioners who consistently push the boundaries of what is possible through high-impact marketing innovation initiatives designed to generate demand for clients spanning a diverse range of industries